FRAGMENTS

La COOP des Faux-Monnayeurs, a French Canadian music production cooperative came to us to illustrate the song Fragments from artist Guillaume Arsenault's 2019 album release La partie de moi qui tremble.

Fragments is an ode to the cherished ones that are no longer with us. It's a song about honoring their lives by filling the empty void left in their passing with the love and memories we had the chance to share with them.

Given carte blanche, simplicity and iconicity of the visual language felt like the natural key elements to represent this road trip to the end of the world, of oneself. The colors and environments were developed around the idea of vastness and hopefulness to ease the listener's journey through large spaces, through memories, through life.